As it's known to all,Louis Vuitton , as one of the most famous brand name of luxuries goods in the world, is established in 1854, and is now affiliated with the group of Moet Hennessy Louis Vuitton in France which is specializing in high-class luxuries goods. At the very beginning , the leather cases of Louis Vuitton are inlaid with the grey-colored canvas, In 1896, georges, the son of Louis Vuitton, combining the initials of his father “L&V” with the flower pattern , designed the world renowned monogram canvas pattern. Consequently, it’s registered brand name “monogram” formally comes into effect from that year. After decades years of development, the reputation of vouis vuitton has not only been spreading over the whole European countries, but also been the symbol of delicate and refined traveling articles.
Among so many secrets of Louis Vuitton's success, one of them is that Louis Vuitton highly respects and treasures it’s brand name. Louis Vuitton is not just named by its initiator, what’s more, it inherits the attitude of “in ever-lasting pursuit of quality”of its creator. Starting from its second generation inheritors, its subsequent inheritors are all dedicated to add new connotations to its brand name. The second generation brings about the international vision and touch for the brand name. The third generation Gaston L. Vuitton also brings about the new image of loving life, valuing creation power and concept for the brand name.
So far, there has been six generations who have been working for this brand name. Not only the familial offspring, for every designer and any other staffs who want to work in this familial group, they all have to have a clear understanding of the history of Louis Vuitton. What’s more, they have to comprehend its unique “DNA”and give full play to its unique culture in the process of its work and in the operation of its brand name.
Another secret of Louis Vuitton's success is that it's committed to create an atmosphere of “family”for its highly-respected customers. Can you imagine a brand name which can provide the perpetual maintenance service for its customers? The products of Louis Vuitton can just achieve the goal that one can pass on one product of Louis Vuitton from grandmother to mother, from mother to daughter. No matter in what time your products need repairing and maintaining, the franchised store will do the service for you at short notice. One product which can be successively owned by three generations of the same lineage, it has very special significance for the continuation of its brand name.
In any case, Louis Vuitton gains the absolute advantages over any other brand names of luxuries goods. With the passing of time, the outlet of Louis Vuitton will become increasingly wide and smooth.
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